{"id":13866,"date":"2026-08-10T13:48:27","date_gmt":"2026-08-10T13:48:27","guid":{"rendered":"https:\/\/veilles-affaires-sociales.fr\/?p=13866"},"modified":"2026-08-13T15:26:24","modified_gmt":"2026-08-13T15:26:24","slug":"decision-du-28-07-2026-portant-suspension-de-la-publicite-de-la-therapie-par-cellules-souches-par-la-societe-you-stemcelltitre-traduit-en-francais-par-lia","status":"publish","type":"post","link":"https:\/\/veilles-affaires-sociales.fr\/?p=13866","title":{"rendered":"D\u00e9cision du 28\/07\/2026 portant suspension de la publicit\u00e9 de la th\u00e9rapie par cellules souches par la soci\u00e9t\u00e9 You StemCell"},"content":{"rendered":"<p>L\u2019Agence nationale de s\u00e9curit\u00e9 du m\u00e9dicament et des produits de sant\u00e9 (ANSM), par sa directrice g\u00e9n\u00e9rale, intervient sur la promotion en ligne de th\u00e9rapies par cellules souches propos\u00e9e par la soci\u00e9t\u00e9 \u00e9trang\u00e8re You StemCell. L\u2019action de l\u2019ANSM s\u2019appuie sur plusieurs articles du code de la sant\u00e9 publique relatifs \u00e0 la d\u00e9finition du m\u00e9dicament, \u00e0 la publicit\u00e9 des m\u00e9dicaments et aux pouvoirs de police sanitaire (articles L.5111-1, L.5121-8, L.5122-1, L.5122-3, L.5122-8, L.5122-9, L.5311-1, L.5312-2 et L.5312-4).<\/p>\n<p>Le site internet de You StemCell (https:\/\/youstemcell.com\/index.html), en langue anglaise mais accessible depuis la France, s\u2019adresse au public et aux professionnels de sant\u00e9 fran\u00e7ais. Il y pr\u00e9sente une th\u00e9rapie par cellules souches comme traitement de nombreuses pathologies (autisme, maladie d\u2019Alzheimer, cirrhose h\u00e9patique, scl\u00e9rose lat\u00e9rale amyotrophique, d\u00e9mence, paralysie c\u00e9r\u00e9brale, infertilit\u00e9, dysfonction \u00e9rectile, maladies cardiaques, oligospermie, lupus, maladie de Lyme, scl\u00e9rose en plaques, dystrophie musculaire de Duchenne, maladie de Parkinson, paralysie du sommeil, maladies auto-immunes, rectocolite h\u00e9morragique, acouph\u00e8nes, diab\u00e8te de type 2), ainsi que comme ayant des effets b\u00e9n\u00e9fiques plus larges. Le site d\u00e9crit en outre les cellules souches comme des \u00ab gu\u00e9risseurs inn\u00e9s \u00bb capables de rajeunir et traiter l\u2019ensemble du corps.<\/p>\n<p>Au regard de ces \u00e9l\u00e9ments de pr\u00e9sentation, l\u2019ANSM consid\u00e8re que la th\u00e9rapie par cellules souches promue par You StemCell r\u00e9pond \u00e0 la d\u00e9finition du m\u00e9dicament par pr\u00e9sentation au sens de l\u2019article L.5111-1 du code de la sant\u00e9 publique. Sur cette base, l\u2019agence a adress\u00e9, le 4 d\u00e9cembre 2025, un courrier \u00e0 la soci\u00e9t\u00e9 You StemCell (situ\u00e9e \u00e0 Izmir, Turquie) pour l\u2019informer de son intention de suspendre, jusqu\u2019\u00e0 mise en conformit\u00e9 avec la r\u00e9glementation applicable, la publicit\u00e9 r\u00e9alis\u00e9e en faveur de cette th\u00e9rapie. La soci\u00e9t\u00e9 You StemCell n\u2019a pas r\u00e9pondu \u00e0 ce courrier. <\/p>\n<p>Les enjeux de politique publique concernent principalement la r\u00e9gulation de la publicit\u00e9 pour des produits pr\u00e9sent\u00e9s comme m\u00e9dicaments, y compris lorsque la promotion est r\u00e9alis\u00e9e en ligne depuis l\u2019\u00e9tranger mais accessible en France, ainsi que la protection des patients contre des all\u00e9gations th\u00e9rapeutiques non encadr\u00e9es par le droit pharmaceutique fran\u00e7ais.\u00a0(contenu r\u00e9sum\u00e9 en fran\u00e7ais par l&rsquo;IA)<a href=\"https:\/\/ansm.sante.fr\/actualites\/decision-du-28-07-2026-portant-suspension-de-la-publicite-de-la-therapie-par-cellules-souches-par-la-societe-you-stemcell\" target=\"_blank\" class=\"feedzy-rss-link-icon\">Lire la Suite<\/a>\u200b<\/p>","protected":false},"excerpt":{"rendered":"<p>L\u2019Agence nationale de s\u00e9curit\u00e9 du m\u00e9dicament et des produits de sant\u00e9 (ANSM), par sa directrice g\u00e9n\u00e9rale, intervient sur la promotion en ligne de th\u00e9rapies par cellules souches propos\u00e9e par la [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3852,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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