{"id":13867,"date":"2026-08-10T13:48:27","date_gmt":"2026-08-10T13:48:27","guid":{"rendered":"https:\/\/veilles-affaires-sociales.fr\/?p=13867"},"modified":"2026-08-13T15:29:05","modified_gmt":"2026-08-13T15:29:05","slug":"decision-du-28-07-2026-portant-suspension-de-la-publicite-de-la-therapie-par-cellules-souches-seules-ou-avec-lajout-dexosomes-par-la-societe-liv-hospitaltitre-traduit-en-francais","status":"publish","type":"post","link":"https:\/\/veilles-affaires-sociales.fr\/?p=13867","title":{"rendered":"D\u00e9cision du 28\/07\/2026 portant suspension de la publicit\u00e9 de la th\u00e9rapie par cellules souches, seules ou avec l\u2019ajout d\u2019exosomes, par la soci\u00e9t\u00e9 Liv Hospital"},"content":{"rendered":"<p>L\u2019Agence nationale de s\u00e9curit\u00e9 du m\u00e9dicament et des produits de sant\u00e9 (ANSM) a examin\u00e9 les contenus du site internet https:\/\/www.livhospital.com\/fr\/ de l\u2019\u00e9tablissement de sant\u00e9 Liv Hospital, situ\u00e9 \u00e0 Istanbul (Turquie) et accessible en France en langue fran\u00e7aise. Ce site, destin\u00e9 au grand public et aux professionnels de sant\u00e9 fran\u00e7ais, pr\u00e9sente une th\u00e9rapie par cellules souches, seules ou associ\u00e9es \u00e0 des exosomes, comme traitement de plusieurs pathologies : autisme, paralysie c\u00e9r\u00e9brale, r\u00e9g\u00e9n\u00e9ration de la moelle \u00e9pini\u00e8re, scl\u00e9rose en plaques et diab\u00e8te.<\/p>\n<p>L\u2019ANSM se fonde sur les articles L.5111-1, L.5121-8, L.5122-1, L.5122-3, L.5122-8, L.5122-9, L.5311-1, L.5312-2 et L.5312-4 du code de la sant\u00e9 publique pour consid\u00e9rer que la th\u00e9rapie par cellules souches, telle que pr\u00e9sent\u00e9e par Liv Hospital, r\u00e9pond \u00e0 la d\u00e9finition du m\u00e9dicament par pr\u00e9sentation, dans la mesure o\u00f9 elle est annonc\u00e9e comme poss\u00e9dant des propri\u00e9t\u00e9s curatives ou pr\u00e9ventives pour des maladies humaines. Les exosomes ajout\u00e9s \u00e0 cette th\u00e9rapie pour le traitement du diab\u00e8te et de la scl\u00e9rose en plaques sont, eux, qualifi\u00e9s de m\u00e9dicament biologique au sens de cette r\u00e9glementation.<\/p>\n<p>Selon les informations publi\u00e9es sur le site de Liv Hospital, la th\u00e9rapie par cellules souches, \u00e9ventuellement associ\u00e9es \u00e0 des exosomes, est pr\u00e9par\u00e9e \u00e0 partir de cellules de cordon ombilical d\u2019un donneur. Le site affirme notamment que cette th\u00e9rapie \u00ab repr\u00e9sente une approche prometteuse pour soutenir l\u2019am\u00e9lioration des connexions neuronales chez les personnes autistes en r\u00e9duisant l\u2019inflammation c\u00e9r\u00e9brale \u00bb. Ces \u00e9l\u00e9ments sont analys\u00e9s par l\u2019ANSM comme une publicit\u00e9 en faveur d\u2019un m\u00e9dicament, soumise au cadre juridique fran\u00e7ais applicable \u00e0 la publicit\u00e9 des m\u00e9dicaments.<\/p>\n<p>Par courrier du 4 d\u00e9cembre 2025, l\u2019ANSM a inform\u00e9 la soci\u00e9t\u00e9 Liv Hospital de son intention de suspendre, jusqu\u2019\u00e0 mise en conformit\u00e9 avec la r\u00e9glementation applicable, la publicit\u00e9 r\u00e9alis\u00e9e pour cette th\u00e9rapie par cellules souches, seules ou avec ajout d\u2019exosomes. Aucune r\u00e9ponse de la soci\u00e9t\u00e9 Liv Hospital \u00e0 ce courrier n\u2019a \u00e9t\u00e9 re\u00e7ue. Cette situation illustre l\u2019action de l\u2019autorit\u00e9 fran\u00e7aise de r\u00e9gulation du m\u00e9dicament \u00e0 l\u2019\u00e9gard de contenus en ligne, y compris lorsqu\u2019ils \u00e9manent d\u2019un \u00e9tablissement \u00e9tranger, d\u00e8s lors qu\u2019ils sont accessibles en France et visent le public et les professionnels fran\u00e7ais. Elle pose des enjeux de contr\u00f4le de la publicit\u00e9 et de s\u00e9curit\u00e9 des patients concernant des offres th\u00e9rapeutiques innovantes, notamment dans le champ des maladies neurologiques et du diab\u00e8te.\u00a0(contenu r\u00e9sum\u00e9 en fran\u00e7ais par l&rsquo;IA)<a href=\"https:\/\/ansm.sante.fr\/actualites\/decision-du-28-07-2026-portant-suspension-de-la-publicite-de-la-therapie-par-cellules-souches-seules-ou-avec-lajout-dexosomes-par-la-societe-liv-hospital\" target=\"_blank\" class=\"feedzy-rss-link-icon\">Lire la Suite<\/a>\u200b<\/p>","protected":false},"excerpt":{"rendered":"<p>L\u2019Agence nationale de s\u00e9curit\u00e9 du m\u00e9dicament et des produits de sant\u00e9 (ANSM) a examin\u00e9 les contenus du site internet https:\/\/www.livhospital.com\/fr\/ de l\u2019\u00e9tablissement de sant\u00e9 Liv Hospital, situ\u00e9 \u00e0 Istanbul (Turquie) [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3852,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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