L\u2019\u00e9tude analys\u00e9e porte sur les b\u00e9n\u00e9fices \u00e9conomiques de la protection des donn\u00e9es pour les organisations dont l\u2019activit\u00e9 repose fortement sur l\u2019usage de donn\u00e9es. Elle conclut que la protection des donn\u00e9es ne doit pas \u00eatre consid\u00e9r\u00e9e uniquement comme une obligation r\u00e9glementaire, mais comme un levier de confiance, de r\u00e9silience organisationnelle et de cr\u00e9ation de valeur. Elle identifie plusieurs apports principaux : renforcement de la confiance des clients, partenaires, investisseurs et autorit\u00e9s ; avantage concurrentiel pour les organisations disposant d\u2019une gouvernance des donn\u00e9es robuste ; am\u00e9lioration de la gestion et de la ma\u00eetrise des risques ; soutien \u00e0 une innovation dite responsable et au d\u00e9veloppement de projets fond\u00e9s sur les donn\u00e9es.<\/p>\n
Le rapport met en avant le r\u00f4le de la gouvernance des donn\u00e9es dans la valorisation et la cr\u00e9ation de valeur. Il souligne que la confiance constitue un actif intangible, qui contribue \u00e0 la valorisation des donn\u00e9es et \u00e0 leur capacit\u00e9 \u00e0 g\u00e9n\u00e9rer des b\u00e9n\u00e9fices futurs. Ces \u00e9l\u00e9ments sont pr\u00e9sent\u00e9s comme pouvant \u00eatre int\u00e9gr\u00e9s dans les d\u00e9marches d\u2019\u00e9valuation \u00e9conomique, de valorisation financi\u00e8re et dans les r\u00e9flexions sur la comptabilisation des actifs incorporels. L\u2019\u00e9tude recense des bonnes pratiques visant \u00e0 mieux reconna\u00eetre et s\u00e9curiser ces avantages \u00e9conomiques li\u00e9s aux donn\u00e9es et \u00e0 leur conformit\u00e9.<\/p>\n
L\u2019analyse aborde \u00e9galement les risques li\u00e9s aux donn\u00e9es et leur potentiel de destruction de valeur. Une gouvernance insuffisante, des manquements de conformit\u00e9 ou une gestion d\u00e9faillante des risques associ\u00e9s aux donn\u00e9es peuvent d\u00e9grader la valeur \u00e9conomique de ces actifs. Le rapport insiste sur le caract\u00e8re compl\u00e9mentaire des dimensions \u00ab b\u00e9n\u00e9fices \u00bb et \u00ab risques \u00bb dans l\u2019\u00e9valuation de la valeur \u00e9conomique des donn\u00e9es et propose des bonnes pratiques pour mieux identifier et att\u00e9nuer ces risques.<\/p>\n
Enfin, l\u2019\u00e9tude examine les liens entre les actifs de donn\u00e9es, leur capacit\u00e9 \u00e0 g\u00e9n\u00e9rer des b\u00e9n\u00e9fices futurs et certaines approches usuelles de valorisation financi\u00e8re d\u2019actifs et d\u2019entreprises. Elle d\u00e9crit comment la gouvernance, la conformit\u00e9, la qualit\u00e9 des donn\u00e9es et la gestion des risques peuvent \u00eatre prises en compte dans ces exercices d\u2019\u00e9valuation. Elle traite aussi des r\u00e9flexions et pratiques relatives \u00e0 la comptabilisation des donn\u00e9es comme actifs incorporels dans le cadre des normes comptables internationales IFRS, en indiquant comment mieux exploiter le potentiel de valorisation de ces actifs dans les standards actuels, tout en soulignant que ces normes devraient \u00e9voluer sur ce point. Ces constats sont susceptibles d\u2019int\u00e9resser les administrations publiques dans le suivi des politiques relatives \u00e0 la gouvernance des donn\u00e9es, \u00e0 la r\u00e9gulation \u00e9conomique du num\u00e9rique et \u00e0 la prise en compte des actifs immat\u00e9riels dans l\u2019\u00e9valuation des organisations.\u00a0(contenu r\u00e9sum\u00e9 par l’IA)\u200bLire la Suite<\/a>\u200b<\/p>","protected":false},"excerpt":{"rendered":" L\u2019\u00e9tude analys\u00e9e porte sur les b\u00e9n\u00e9fices \u00e9conomiques de la protection des donn\u00e9es pour les organisations dont l\u2019activit\u00e9 repose fortement sur l\u2019usage de donn\u00e9es. Elle conclut que la protection des donn\u00e9es […]<\/p>\n","protected":false},"author":1,"featured_media":7062,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[33,32],"tags":[195,227],"class_list":["post-21320","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-numerique-en-sante-et-donnees-de-sante","category-numerique-ia-et-transformation-documentaire","tag-cnil","tag-ia"],"_links":{"self":[{"href":"https:\/\/veilles-affaires-sociales.fr\/index.php?rest_route=\/wp\/v2\/posts\/21320","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/veilles-affaires-sociales.fr\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/veilles-affaires-sociales.fr\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/veilles-affaires-sociales.fr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/veilles-affaires-sociales.fr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=21320"}],"version-history":[{"count":0,"href":"https:\/\/veilles-affaires-sociales.fr\/index.php?rest_route=\/wp\/v2\/posts\/21320\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/veilles-affaires-sociales.fr\/index.php?rest_route=\/wp\/v2\/media\/7062"}],"wp:attachment":[{"href":"https:\/\/veilles-affaires-sociales.fr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=21320"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/veilles-affaires-sociales.fr\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=21320"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/veilles-affaires-sociales.fr\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=21320"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}